NORTHERN STAR was created by designer Nadav Rosenberg. Established in 2012 in Tel-Aviv, the brand offers high and meticulous fashion. The brand introduces an original textile, which combines cutting-edge techniques with traditional handcrafts. It is a combination of modern techniques such as laser cuts, digital embroidery and 3D printing, along with hand-weaving of wrap and weft and other handcrafts. Clean and comfortable cuts give added value to the textile and together they create the brand’s esthetics – clean, sharp, edgy and yet feminine.
The design inspiration derives mainly from the world of post-modern art and contemporary art touched by the 1960’s and 1970’s. Each collection is based on a transition from visual research to a challenging material research.
Rosenberg, 29, lives in Jaffa, Israel, graduated from The Shenkar School of design in 2010. During his studies he stood out in the way he designed fashionable and unique textile. After graduating, Rosenberg interned in the London based fashion house David Koma. Returning to Israel, he became the head of textile and print division of the Persy international brand.
The first NORTHERN STAR collection came out in the summer of 2012 and immediately gained much interest among Israel’s leading fashion journalists and won Rosenberg the second place in the “Israel Promising Designer” contest for the Calcalist newspaper. In the winter of 2012 the collection debuted at the Tel-Aviv fashion week, as part of the young designers’ show, which was sponsored by the Renuar fashion company. The collections can be found in Israel in the wide-spread Razili stores and in selected local boutiques.
In the summer of 2014 the official Northern Star studio and store was opened in the heart of Jaffa, close to the Famous Jaffa Flea market. The studio/store is designed quite like the clothes – in a modern and clean way that emphasizes the strength of the changing collections and provides a great deal of design inspiration. The studio/store is open on Fridays regularly and during the rest of the week it is open by appointment.
In 2015 NORTHERN STAR won a prestigious award from “Mifal HaPayis”, naming Nadav Rosenberg as one of that years most promising designers. As a part of the Award, the brand presented It’s Fall-Winter 2015-16 collection in Gindi Tel-Aviv Fashion Week. NORTHERN STAR had also presented a collection at Riga fashion week and participated in various art and fashion exhibitions at Design Museum Holon and other galleries in Israel and around the world.
The studio maintains a strong relationship with fashion bloggers. For spring summer 2016 collection The brand collaborate with the blogger Meital Winberg Adar (@MMMWA) and together they create a capsule collection. This collection was very popular in social media.